Almost everyone knows that eating fruit can reduce the risk of heart disease, stroke and certain cancers. However, local surveys indicated that only barely over half of primary students have a habit of taking fruit at least twice a day. Hence, as an overarching part of the Campaign, the Department of Health (DH) has organised annual "Joyful Fruit Day" fruit promoting activities since 2007 in collaboration with a number of organisations. The activities have along well received by schools, with participation of some 440,000 students from over 1,000 schools in the 2009-10 school year. In the school year of 2010-11, DH will again organise the Joyful Fruit Day to advocate healthy eating among students.

Co-organisers and Supporters

The Joyful Fruit Day activities are co-organised by the Department of Health, Education Bureau, Committee on Home-School Co-operation, Hong Kong Education City, Hong Kong College of Cardiology, Radio Television Hong Kong and World Cancer Research Fund Hong Kong, and supported by the Food and Environmental Hygiene Department and Parent-Teacher Associations of various districts in Hong Kong.


The Joyful Fruit Day activities aim to promote home-school cooperation and create a favourable atmosphere so that students are encouraged to maintain a habit of eating an adequate amount of fruit every day. Schools are invited to organise a series of activities which aim to cultivate a harmonious environment for students to initiate a daily habit of fruit consumption. In this school year, 27 April 2011 has been chosen as the official Joyful Fruit Day. We encourage schools to extend the joyful atmosphere as 'Fruit Month' till 26 May 2011, so that it would be more flexible to organise activities to reach a climax. You are cordially invited to join us!

School Activities

Activities will be held for the following three groups. While pre-primary students will become "Fruit Ambassador" and be responsible for promoting fruit intake among family members and friends, primary students could join our "Fruit‧Sweet‧Home" Model Making Competition. Under the theme of "Family and Love", this event aims to foster home-school cooperation and encourage a favourable environment and atmosphere for children to take fruit with their family every day. We will also launch a "Secondary School Fruit Promotion Project". Under the supervision of teachers, secondary students are encouraged to organise one or more school-based activities aiming at increasing the total fruit consumption of school staff and students. DH will support schools with provision of materials like banners, posters, leaflets, as well as a variety of online resources. "Fruit preparation and eating diary" and "Fruit Ambassador Stickers" will also be provided to enrolled pre- primary institutions.

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