Yummy fruit, healthy you, happy me!

Background
The benefits of fruit intake for protection against chronic illnesses such as heart diseases, stroke, diabetes and certain kinds of cancer cannot be emphasized more. Yet, local studies revealed that just over half of primary students have the habit of eating fruits twice or more daily.

In this light, the Department of Health has been organising the annual Fruit Day event in collaboration with multisectoral partners under the umbrella of ‘EatSmart@school.hk’ Campaign since 2007 to call for mass action in schools. The event was well received by schools. Over a thousand schools with about 470,000 students were attracted to take part in the Fruit Day 2009. More details of the past events can be found here. All pre-primary, primary and secondary schools are invited to participate in the programme again in this school year.

Organisers and Supporters
The event is co-organised by the Department of Health, Education Bureau, Committee on Home-School Co-operation, Hong Kong Education City, Hong Kong College of Cardiology, Radio Television Hong Kong and World Cancer Research Fund (Hong Kong), with the support from Food and Environmental Hygiene Department and Federations of Parent-Teacher Associations in all districts in Hong Kong.

Purpose
The event aims to foster home-school co-operation to create an atmosphere that favours adequate consumption of fruit among students. This year, we will be organising the same event to orchestrate school effort in the promotion of a cheerful and educational atmosphere for fruit eating. By designating 28 April 2010 as the ‘Joyful Fruit Day’, we hope to bring the momentum to new heights.

School Activities
This year’s event consists of three parts. The focus for pre-primary students is to cultivate self care skills with respect to fruit eating; primary students may take part in Joyful Fruit 100-Day Challenge, a Chinese online quiz game lasting from 1-12-2009 to 10-03-2010, as an aid for learning; and secondary students may show their creativity and compete by producing a 30-second video to show how fruit eating can be made the ‘in-thing’ to do. Awards will be granted to outstanding primary and secondary schools as well as their teachers and students. Details can be found in the event briefs for different school sectors.

The Department of Health will provide relevant health education materials such as banners, posters, pamphlets, online resources and training to participating schools. Attractive ‘Fruit Diary Cards’ and stickers will be supplied to students of pre-primary institutions to foster daily consumption of fruits.

Thematic Activities
Joyful Fruit 100 Day Challenge (Chinese version only)
'Fruit-Eating? The "In" Thing to do!' Video Competition (Chinese version only)

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